Signage Solutions for Effective Property Management Advertising

In 2004, the home ownership rate in the United States was a 69.4%, the highest from 1997 to 2019. In 2019, the home ownership rate fell to 64.2%. As home prices increase, more people are looking to rent rather than buy homes. With more would-be renters on the prowl, property management advertising is more important than ever to rise above the competition. Roadside advertisements with advertising flags, custom flags, custom banners, and other signage solutions are an excellent way to build excitement for open houses and advertise apartments for rent to thousands of people every day.

Exterior Signage

Exterior signage is an important part of any advertising, especially for on-site promotions. In a recent study on business signage, 75% of respondents stated that one of the first things they notice about a new or unfamiliar business is the signage outside the building. For property management, unique and upbeat advertising outside of apartment buildings can instill excitement and curiosity in prospective renters. 

feather flag

Feather Flags

Feather Flags are a common tool for advertising, often seen in front of roadside businesses. They are tall advertising flags that consistently stay open, regardless of wind speed. Their size and unique shape easily draws the attention of passersby. With our custom design tool, you can design your flag so best fits your needs. Using one or two Feather Flags is a great way to display information like open houses, available rentals, and more. However, a common approach is using many Feather Flags in a row to create a strong, attention-getting visual while simultaneously displaying information.

For those looking for big-impact branding, allow us to introduce the Vertical Flag and the Swooper Flag. Available in 13 ft. or 17 ft. heights, these flags large advertising flags are big and bold. Both of these flags rely on gentle wind to unfurl, and produce eye-catching movements as they flutter in the wind.

vertical flags

Vertical Flags

The Vertical flag is a tall rectangular shape with a lot of space to add your custom message or graphics. Perfect for messages like “FOR RENT”, “OPEN HOUSE”, or any message you want to convey. Their sheer size and eye-catching movements when the wind blows make Vertical flags an excellent outdoor signage option.

Swooper Flags

The Swooper Flag is the true attention-getter of all the flags. In addition to its immense height, three metallic streamers are attached to the top of the flagpole, producing even more eye-catching movements when the wind blows. Swooper Flags are great for displaying messages or simply creating a visual with no message, like in the picture below.

Custom Banners

Custom Banners are a versatile signage solution that are suitable for outdoor use. Available in 16 unique sizes, there is a Custom Banner for any situation. Custom Banners are a great way to prominently advertise apartments for rent, contact information, and more. Banners are a great way to create a large visual at the apartment itself, or as a billboard-like advertisement near the rental location. Because they are made from durable vinyl, you can easily store and reuse them for all of your open houses or new rental opportunities.

Yard Signs

What about those rentals that are on quiet roads that get less consistent traffic? Advertising flags are excellent for on-site promotions, but how can you get people to them? To direct people to your open house, we recommend Yard Signs. Commonly used for political candidates, yard sales, on job sites, and more, Yard Signs are an effective and inexpensive advertising tool. These durable Coroplast signs are ideal for wayfinding when placed at intersections to direct drivers to your event. With our custom design tool, you choose what message your sign displays and any other graphics you want to add to it. Yard signs are also great tools for general promotion. Let drivers all over town know that you have apartments for rent with contact information for interested parties.

Interior Signage

Once you get prospective renters inside, setting your best foot forward is crucial. Interior signage can be a major boost to the visitor experience. In the same study that was cited earlier, 86% of respondents agreed that business signage can convey the personality or character of the business. Quality interior signage can elicit characteristics of trustworthiness, honesty, competence, and more, which will attract quality tenants.  To display these characteristics, rental amenities, benefits, and general rental information, the Custom Retractable Banner Stand and Adjustable Banner Stand are terrific signage options.

Retractable Banner Stand

The Retractable Banner Stand is a 78” x 33.5” banner that retracts into a sleek aluminum stand finished in anodized silver. The stand takes up very little space and easily movable, making it ideal for property management. The Retractable Banner Stand displays your message with a touch of elegance, combining high-end appeal with simple assembly. This stand is ideal for displaying information that will remain constant over time like rent costs, parking information, laundry, and much more. It’s perfect for open houses or signage in larger apartment complexes with a shared entrance or common area.

Adjustable Banner Stand

For those looking for a stand that can display banners of multiple sizes, the Adjustable Banner Stand is the product for you. This tripod stand is a tensional design that holds banners of various sizes taut. This stand has four arms at that hook into the four respective grommets and displays your banner beautifully.  The Adjustable Banner Stand can display a 72” x 32” banner with ease or it can be modified to hold much smaller banners for a tabletop presentation. When you’re finished, the Adjustable Banner Stand packs down small and fits in a convenient carrying case. Similar to the Custom Retractable Banner Stand, the Adjustable Banner Stand is an excellent way to display information at open houses or in common areas within apartment complexes.

With a high demand on rentals, property management advertising can build excitement for listings with visual signage solutions. Building excitement not only increases the amount of interested candidates, but also fills vacancies quicker, ensuring consistent cash-flow for property management firms. 

What Are Swooper Flags?

A Swooper Flag is a tall advertising flag. They are typically found outside of restaurants, auto dealerships, and other retail locations. They range from 10 to 21 feet tall and are made from flag material. A Swooper Flag relies on wind and can be an excellent tool to give any business or organization more visibility.

Swooper Flags are similar to our Feather Flag, but with a few key differences:

  • The Swooper Flag is shaped slightly different than the classic feather flag, and is reliant on wind to unfurl and fully display the message or design.
  • The entire flag material on a Swooper Flag flutters in the wind.
  • The Swooper Flag has metallic streamers attached to the top of the flag that fly with the wind and garners the attention of all who pass by.

Why use a Swooper Flag?

A Swooper Flag is perfect for any organization that is looking to stand out from the crowd. Perhaps your location is in a congested area with a lot of other businesses. A Swooper Flag combines eye-catching colors with captivating movements to garner the attention of the passersby. Or perhaps your location is set back a bit from the road and you need a roadside presence to attract customers. A Swooper Flag is a great way to get the attention of people passing and inform them what type of organization you are.

decorative swooper flagsF

Pro and cons of a Swooper Flag:

Swooper Flags are the ultimate attention-getter of all the advertising flags. They are tall, flutter in the wind, and having three metallic streamers attached at the top makes them even more noticeable.


  • Large in size for maximum exposure
  • Eye-catching metallic streamers
  • Durable under many weather conditions
  • Portable with convenient fiberglass ground stake
  • Fully customizable with messaging on both sides


  • Wind-reliant
  • Not suitable for small spaces

How to advertise using Swooper Flags

Swooper Flags are ideal for roadside advertisements. Their immense size makes them noticeable and the graphics they display are easy to read. These flags are ideal for denoting your location, featuring brands carried, advertising a sale, and much more. Swooper Flags are meant to be attention-getters, so your message should be something that is useful and interesting to people who have never visited your location.

Organizations should consider who they are targeting first and design their flag based on that. Advertising brands that are carried at a retail location may be useful, but a broader message about what type of products you carry may be more beneficial to catch the attention of people who have never visited you before. The message on your flag should be a combination of what your organization wants to tell customers and what will get customers in the door.

The science behind Swooper Flags

We all know that a flag waving in the wind is more noticeable than one that isn’t, but why is that? To understand, we must understand how the eye works. The retina is located in the back of the eyeball and contains millions of nerve cells that detect light, called rods and cones. They get their names from their literal shape. Cones are located in the center of the eyeball and detect clear details and colors. Rods are located on the outside of the retina and detect motion. When you notice something out of the corner of your eye, it’s your rods at work.

Custom Swooper Flags are an excellent marketing tool because they are able to gain the attention of people through both rods and cones. The bright colors, custom graphics, and sheer size of a Swooper Flag gets a person’s attention through their cones. The metallic streamers waving in the wind will be seen initially by a person’s rods. They will detect the motion of the streamers out of the corner of their eye, and then turn to look at what the movement was, focusing their eyes on the Swooper Flag.


Swooper Flags are a great way to win the attention of anyone passing by your location. Whether your organization operates in a metropolitan or rural space, a Swooper Flag may be the signage solution best equipped to help you reach your goals.

What are some other types of advertising flags?

Vertical Flags
Horizontal Flags
Feather Flags

Questions answered in this article

This article contains answers to the following questions:

What is a Swooper flag?
Why use Swooper flags?
What are some pros and cons of Swooper flags?
How can you use Swooper Flags for effective advertising?
How do Swooper Flags work?

What Are Vertical Flags?

Vertical flag is a broad name that can represent a variety of different styles of flags. The name vertical flag is sometimes used to represent flags that are taller than they are wide, like a traditional horizontal flag that was rotated 90 degrees (see our Rectangle Flag). Our Vertical Flags are tall, rectangular advertising flags that are fixed to a fiberglass flagpole. Here at Quality Sign Designer, our Vertical Flags are similar to our Feather Flags with a few key differences:

  • They are entirely wind-reliant and do not remain unfurled like the Feather Flag
  • Vertical Flags are larger in size (13 ft or 17ft) than Feather Flags (7.5 ft or 11.5 ft)
  • Vertical Flags are rectangular in shape

Similar to the Feather Flag, our Vertical Flag includes a flagpole and ground stake, making it easy to move when needed. However, unlike the feather flag which remains open 24/7 regardless of wind, our vertical flag requires some wind to unfurl and flutter in the wind. If you have exterior signage needs and prefer the appearance of a flag waving in the wind, then a vertical may be the choice for you.

Why Choose a Vertical Flag?

Vertical flags are a unique way to garner the attention of others. Our Vertical Flags are tall! With options of 13 or 17 feet, these flags are able to catch more wind and are sure to draw the eye of anyone passing your location.

A unique 13 or 17-foot-tall Vertical Flag could be the difference between a person noticing you or continuing past your location. Vertical Flags are excellent to display in front of businesses or areas that you want to draw people to. Because Vertical Flags are so large, they offer more area to display graphics and lettering. Their large size combined with the eye-catching movements as the wind blows make Vertical Flags an excellent advertising tool.

Vertical Flags are also a suitable option for businesses that don’t get especially strong wind. Because they are narrower than traditional flags, there is less drag, allowing smaller gusts of wind to unfurl the flag material. If you like the eye-catching appeal of an advertising flag fluttering in the wind, but don’t receive heavy wind gusts, a Vertical Flag could be desirable for you.

custom vertical flags

Pros and Cons of Vertical Flags

There are many signage options available, so weighing the pros and cons of each is important before making a purchase. Vertical Flags are excellent advertising tools for the right organization. We wouldn’t recommend a product that wasn’t right for you, so let’s make sure a vertical flag is the best choice.


  • Large in size for maximum exposure
  • Considerable surface area for graphics and lettering
  • Eye-catching movements when wind blows
  • Portable with fiberglass ground stake


  • Wind-reliant
  • Smallest available size is 13 feet, which can be too big for some instances

If your organization receives even moderate amounts of wind, a Vertical Flag could be an excellent addition to your exterior advertising signage. The large area space on the flag itself, coupled with the height of these flags makes them a very useful type of signage. While Vertical Flags do unfurl from low amounts of wind, if your location doesn’t get much wind at all, or there are obstructions that block the wind, a Vertical Flag wouldn’t be the best choice. In a situation where wind is limited, a Feather Flag that doesn’t require wind to stay open is more suitable.


Standing at 13 or 17 feet tall, our vertical flags are unique and attractive in their shape and size. When these soaring flags catch the wind, it’s easy to notice them as well as the organizations behind them. Vertical flags are ideal as storefront marketing tools to attract visitors to your location.

What are some other types of flags?

Horizontal Flags
Swooper Flags
Feather Flags

Questions Answered in this Article

This article contains answers to the following questions:

What are vertical flags?
What characteristics classify a vertical flag from other types of flags?
Why choose a vertical flag?
What are some pros and cons of vertical flags?

5 Reasons Why Flags Increase Sales

Promotions are so common in today’s world at times they might feel abused and sometimes they really are abused by businesses. As humans we love the concept that of getting more for less. Businesses on the other hand are just as human and they love the concept of getting more from customers while giving less. With customers wanting more for less, and businesses wanting more for less from customers it can sometimes feel like a financial war.

Great Looking Flags
Promotions are how businesses and customers meet in the middle. The promotion has been going on ever since people have been trading things. It most likely will not end. How promotions are marketed to the public has changed. Today in our modern world businesses are constantly promoting with signs and other forms of visual advertising. The competition for most fragmented industries is now more competitive than ever before. Businesses need to be creative and use a good strategy on how they promote.

Using custom flags to market a promotion is a great idea. Flags are perfect marketing assets. They do many things that help promote a new product or sale.

  1. Flags Create Excitement – Excitement creates movement which can translate into purchases. The human eye loves the thought or appearance of excitement. We’re attracted to excitement. Promotions should be designed to create excitement. The very fact that the customer will now get something very valuable for less than what the product is worth is exciting. Use custom designed flags to create excitement.
  2. Flags Capture Attention – A promotion is dead if no one knows about it. Promotions are designed to bring in more people and more purchases. Flags help bring in more visitors which can lead to more purchases. Whether if you’re driving or walking when you see a group of flags it will subconsciously capture your attention, it happens to all of us more often then we know. It’s important to remember – to always place the flags in front of your traffic and audience. If you don’t the flags are pointless. Bring in more attention to your promotion by placing more flags in front of your traffic.
  3. Flags Establish the Fact That it’s a Promotion – People don’t always read the signs. They don’t always know you’re having a sale. Flags are a great way to notify your audience that it is a sale you’re having. Not everyone reads their promotional emails, but if they’re driving by and they see the flags, it will help them know a promotion is going on. We’re a promotion hungry people, but we don’t always know if a promotion is going on. It’s important to notify your audience that a promotion is going on by advertising with custom flags.
  4. Flags are Affordable – Whether if it’s a feather flag, a vertical flag, or even just your standard horizontal flag, they’re affordable. If you spend too much to promote your promotion it will kill the profits. What’s the point of having a promotion if you kill your profits? Flags are easy to install, they aren’t expensive. They have a good ROI because of the affordability. This is why they should be used for promotions.Promotional Sales Flags
  5. Flags Can Be Used Many Times – Not only are flags inexpensive but they can be used for promotions for many years to come. Fade resistant flags are what we sell, and these help protect the flag from being destroyed in the sun. These flags can honestly last the test of time. When flags can last for many promotions, they can build a solid ROI. Making them safe investments.


Flags are affordable, they last the test of time, and they work really well at creating excitement which gets attention. It can be honestly any flag. There are many types of flags. The best flags for businesses are the feather flags because they’re the biggest, which helps when you’re trying to capture a large audience. If you’re going to have a promotion soon, go ahead and get started with a new flag today!

Everything You Wanted To Know About Horizontal Flags

What is a Horizontal Flag?

When most people imagine a flag, they are probably picturing a horizontal flag. On their most basic level, flags are a means to communicate a message or sentiment. They are typically made from cloth and feature some type of symbol or emblem. Horizontal Flags are customizable and can be used anywhere, making them a versatile signage option. Custom printed Horizontal Flags create a positive first impression on visitors when approaching facilities of any kind. They can be used to promote corporate or organization identity with a company slogan, bolster team spirit with a team logo, and much more. Horizontal Flags can come in a myriad of different sizes. The most popular is the 3×5 custom flag, but other sizes include a 4×6, 5×8 and 6×10.

The History of the Horizontal Flag

Where and when the flag originated is unknown, however, the oldest known horizontal flag was made of metal and dates back to 2400 B.C. in Iran. Early on, flags represented coats of arms in battle. Later, in the 17th century, it was common to see national flags flown aboard ships to indicate their homeland. Maritime ships also used horizontal flags for communication. A system of communication called “flag semaphore” was commonly used for ships to communicate with each other.  

Signal Flags

To communicate using flag semaphore, a crewman holds a flag in each hand and signals different formations that symbolize numbers or letters to another ship.

Did you know: The peace sign was created in 1958 by artist Gerald Holtom to protest the use of nuclear weapons. Holtom combined the semaphore symbols for N and D, which stood for “nuclear disarmament,” to create the iconic shape known to many as the peace sign. 

American Flag

One of the most common types of horizontal flags are national flags. It is believed that Denmark’s flag, which was created in 1625, is the oldest continuously used flag for a nation. The American flag was adopted in 1777 with 13 stripes and 13 stars. Since then, the American Flag has been modified 26 times to create the flag we know now with 50 stars and 13 stripes.

How to use Horizontal Flags for Effective Marketing

Custom printed horizontal flags are a smart way to complement existing branding. In a recent study on business signage, 86% of respondents agreed that business signage can convey the personality or character of the business. With this in mind, using a custom flag is a great way to impart an organization’s core values.

Digitally printed custom flags are a very effective way to promote an event, strengthen branding, and generate organizational pride. Horizontal flags are a recognizable form of signage and are a fantastic way to display a company logo to denote your location to customers. For retail businesses, horizontal flags are a great way to feature brands carried both on the interior and exterior of your building.

Common uses for Horizontal Flags:

  • Denote location
  • Feature company logo
  • Organization pride
  • Strengthen branding
  • Feature brands carried
  • Recognize sponsors
  • General décor

Where do you put a Horizontal Flag?

Displaying a flag in a prominent area makes it more noticeable and effective. Fortunately, horizontal flags are one of the most versatile types of signage and can be used in a variety of ways, indoors or out. For businesses that receive a lot of wind, a dedicated flagpole is a prominent and noticeable way to display your flag. For businesses that receive less wind, a wall bracket attached to your building is an excellent way to display your flag’s message or graphics even when the wind isn’t blowing.

Interior Use:

  • Hung with an angled wall bracket in prominent area of building
  • Pinned to a wall
  • Hung from the rafters or ceiling

Exterior use:

  • Hung from a dedicated flagpole in open area
  • Hung from angled wall bracket near entrance or
  • Pinned to a building near entrance or prominent area

Horizontal Flag Design

Attention to detail when designing a horizontal flag is essential. You want your horizontal flag to stand out for the right reasons. We recommend keeping your custom printed flag design as simple as possible, while still getting your message across. Flags are typically viewed from a distance, so a simple, recognizable design will make it easier for people to comprehend your message from a distance. Determining the proper color scheme for your flag can carry a simple design a long way.

Colors to Make Your Horizontal Flag Come Alive

Choosing the right colors can make the difference between your horizontal printed flag standing out as a unique marketing tool or going unnoticed. If you are trying to strengthen branding, then it is important that your flag include your logo as well as the colors associated with your brand. No matter what the purpose of the flag is, selecting contrasting colors that will make it stand out is vital. Let’s take a look at some of the colors you might use.

  • Red – Red is a strong color that is associated with love, importance, danger, and violence. Red has also been proven to potentially raise a person’s blood pressure and heart rate. Using red strategically can create an impactful visual on a flag.
  • Blue – Darker shades of blue can represent trustworthiness and strength, while lighter blues can be refreshing and indicate friendliness and calmness.
  • Green – Similar to blue, green can represent calmness. It also symbolizes growth, nature, and rejuvenation. Green is the earthliest color and the darker the shade, the more closely associated with nature it is. As green gets lighter, the more it exudes vibrance and energy.

The Pros & Cons of the Horizontal Flag

There are pros and cons to advertising with horizontal flags.  Placement needs to be optimal for horizontal flags to get the visibility your advertising needs require. If you do buy a large horizontal flag, you may need a flag pole to display it high enough to be seen. A pro is that horizontal flags can be single or double-sided, thus allowing the advertising message printed on it to be different per side or the same. 

Regardless of your application, customizing a horizontal flag at any size can serve your business well through visual advertising and increasing brand awareness on a daily basis. Half the battle of visual advertising is maximizing the number of eyeballs seeing your brand in their day-to-day routine.

 What are some other types of custom flags?

Vertical Flags

Swooper Flags

Feather Flags



As you go about your day in the world, look around at how many different types of horizontal flags you see at various organizations. You might be surprised at how frequently you see them. Whether your organization is strengthening a brand, building organizational pride, or needing décor to beautify a building, a horizontal flag could be the answer for you. 

 Questions Answered in this Article

This article contains answers to the following questions:

What is a horizontal flag?

Why use horizontal flags?

What are some pros and cons of horizontal flags?

What are some important designs and colors for custom printed flags?

Where do you put a horizontal flag?

Contact Quality Sign Designer today to order your custom horizontal advertising flags!


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