Signage Solutions for Effective Property Management Advertising

In 2004, the home ownership rate in the United States was a 69.4%, the highest from 1997 to 2019. In 2019, the home ownership rate fell to 64.2%. As home prices increase, more people are looking to rent rather than buy homes. With more would-be renters on the prowl, property management advertising is more important than ever to rise above the competition. Roadside advertisements with advertising flags, custom flags, custom banners, and other signage solutions are an excellent way to build excitement for open houses and advertise apartments for rent to thousands of people every day.

Exterior Signage

Exterior signage is an important part of any advertising, especially for on-site promotions. In a recent study on business signage, 75% of respondents stated that one of the first things they notice about a new or unfamiliar business is the signage outside the building. For property management, unique and upbeat advertising outside of apartment buildings can instill excitement and curiosity in prospective renters. 

feather flag

Feather Flags

Feather Flags are a common tool for advertising, often seen in front of roadside businesses. They are tall advertising flags that consistently stay open, regardless of wind speed. Their size and unique shape easily draws the attention of passersby. With our custom design tool, you can design your flag so best fits your needs. Using one or two Feather Flags is a great way to display information like open houses, available rentals, and more. However, a common approach is using many Feather Flags in a row to create a strong, attention-getting visual while simultaneously displaying information.

For those looking for big-impact branding, allow us to introduce the Vertical Flag and the Swooper Flag. Available in 13 ft. or 17 ft. heights, these flags large advertising flags are big and bold. Both of these flags rely on gentle wind to unfurl, and produce eye-catching movements as they flutter in the wind.

vertical flags

Vertical Flags

The Vertical flag is a tall rectangular shape with a lot of space to add your custom message or graphics. Perfect for messages like “FOR RENT”, “OPEN HOUSE”, or any message you want to convey. Their sheer size and eye-catching movements when the wind blows make Vertical flags an excellent outdoor signage option.

Swooper Flags

The Swooper Flag is the true attention-getter of all the flags. In addition to its immense height, three metallic streamers are attached to the top of the flagpole, producing even more eye-catching movements when the wind blows. Swooper Flags are great for displaying messages or simply creating a visual with no message, like in the picture below.

Custom Banners

Custom Banners are a versatile signage solution that are suitable for outdoor use. Available in 16 unique sizes, there is a Custom Banner for any situation. Custom Banners are a great way to prominently advertise apartments for rent, contact information, and more. Banners are a great way to create a large visual at the apartment itself, or as a billboard-like advertisement near the rental location. Because they are made from durable vinyl, you can easily store and reuse them for all of your open houses or new rental opportunities.

Yard Signs

What about those rentals that are on quiet roads that get less consistent traffic? Advertising flags are excellent for on-site promotions, but how can you get people to them? To direct people to your open house, we recommend Yard Signs. Commonly used for political candidates, yard sales, on job sites, and more, Yard Signs are an effective and inexpensive advertising tool. These durable Coroplast signs are ideal for wayfinding when placed at intersections to direct drivers to your event. With our custom design tool, you choose what message your sign displays and any other graphics you want to add to it. Yard signs are also great tools for general promotion. Let drivers all over town know that you have apartments for rent with contact information for interested parties.

Interior Signage

Once you get prospective renters inside, setting your best foot forward is crucial. Interior signage can be a major boost to the visitor experience. In the same study that was cited earlier, 86% of respondents agreed that business signage can convey the personality or character of the business. Quality interior signage can elicit characteristics of trustworthiness, honesty, competence, and more, which will attract quality tenants.  To display these characteristics, rental amenities, benefits, and general rental information, the Custom Retractable Banner Stand and Adjustable Banner Stand are terrific signage options.

Retractable Banner Stand

The Retractable Banner Stand is a 78” x 33.5” banner that retracts into a sleek aluminum stand finished in anodized silver. The stand takes up very little space and easily movable, making it ideal for property management. The Retractable Banner Stand displays your message with a touch of elegance, combining high-end appeal with simple assembly. This stand is ideal for displaying information that will remain constant over time like rent costs, parking information, laundry, and much more. It’s perfect for open houses or signage in larger apartment complexes with a shared entrance or common area.

Adjustable Banner Stand

For those looking for a stand that can display banners of multiple sizes, the Adjustable Banner Stand is the product for you. This tripod stand is a tensional design that holds banners of various sizes taut. This stand has four arms at that hook into the four respective grommets and displays your banner beautifully.  The Adjustable Banner Stand can display a 72” x 32” banner with ease or it can be modified to hold much smaller banners for a tabletop presentation. When you’re finished, the Adjustable Banner Stand packs down small and fits in a convenient carrying case. Similar to the Custom Retractable Banner Stand, the Adjustable Banner Stand is an excellent way to display information at open houses or in common areas within apartment complexes.

With a high demand on rentals, property management advertising can build excitement for listings with visual signage solutions. Building excitement not only increases the amount of interested candidates, but also fills vacancies quicker, ensuring consistent cash-flow for property management firms. 

What Are Swooper Flags?

A Swooper Flag is a tall advertising flag. They are typically found outside of restaurants, auto dealerships, and other retail locations. They range from 10 to 21 feet tall and are made from flag material. A Swooper Flag relies on wind and can be an excellent tool to give any business or organization more visibility.

Swooper Flags are similar to our Feather Flag, but with a few key differences:

  • The Swooper Flag is shaped slightly different than the classic feather flag, and is reliant on wind to unfurl and fully display the message or design.
  • The entire flag material on a Swooper Flag flutters in the wind.
  • The Swooper Flag has metallic streamers attached to the top of the flag that fly with the wind and garners the attention of all who pass by.

Why use a Swooper Flag?

A Swooper Flag is perfect for any organization that is looking to stand out from the crowd. Perhaps your location is in a congested area with a lot of other businesses. A Swooper Flag combines eye-catching colors with captivating movements to garner the attention of the passersby. Or perhaps your location is set back a bit from the road and you need a roadside presence to attract customers. A Swooper Flag is a great way to get the attention of people passing and inform them what type of organization you are.

decorative swooper flagsF

Pro and cons of a Swooper Flag:

Swooper Flags are the ultimate attention-getter of all the advertising flags. They are tall, flutter in the wind, and having three metallic streamers attached at the top makes them even more noticeable.


  • Large in size for maximum exposure
  • Eye-catching metallic streamers
  • Durable under many weather conditions
  • Portable with convenient fiberglass ground stake
  • Fully customizable with messaging on both sides


  • Wind-reliant
  • Not suitable for small spaces

How to advertise using Swooper Flags

Swooper Flags are ideal for roadside advertisements. Their immense size makes them noticeable and the graphics they display are easy to read. These flags are ideal for denoting your location, featuring brands carried, advertising a sale, and much more. Swooper Flags are meant to be attention-getters, so your message should be something that is useful and interesting to people who have never visited your location.

Organizations should consider who they are targeting first and design their flag based on that. Advertising brands that are carried at a retail location may be useful, but a broader message about what type of products you carry may be more beneficial to catch the attention of people who have never visited you before. The message on your flag should be a combination of what your organization wants to tell customers and what will get customers in the door.

The science behind Swooper Flags

We all know that a flag waving in the wind is more noticeable than one that isn’t, but why is that? To understand, we must understand how the eye works. The retina is located in the back of the eyeball and contains millions of nerve cells that detect light, called rods and cones. They get their names from their literal shape. Cones are located in the center of the eyeball and detect clear details and colors. Rods are located on the outside of the retina and detect motion. When you notice something out of the corner of your eye, it’s your rods at work.

Custom Swooper Flags are an excellent marketing tool because they are able to gain the attention of people through both rods and cones. The bright colors, custom graphics, and sheer size of a Swooper Flag gets a person’s attention through their cones. The metallic streamers waving in the wind will be seen initially by a person’s rods. They will detect the motion of the streamers out of the corner of their eye, and then turn to look at what the movement was, focusing their eyes on the Swooper Flag.


Swooper Flags are a great way to win the attention of anyone passing by your location. Whether your organization operates in a metropolitan or rural space, a Swooper Flag may be the signage solution best equipped to help you reach your goals.

What are some other types of advertising flags?

Vertical Flags
Horizontal Flags
Feather Flags

Questions answered in this article

This article contains answers to the following questions:

What is a Swooper flag?
Why use Swooper flags?
What are some pros and cons of Swooper flags?
How can you use Swooper Flags for effective advertising?
How do Swooper Flags work?

What Are Vertical Flags?

Vertical flag is a broad name that can represent a variety of different styles of flags. The name vertical flag is sometimes used to represent flags that are taller than they are wide, like a traditional horizontal flag that was rotated 90 degrees (see our Rectangle Flag). Our Vertical Flags are tall, rectangular advertising flags that are fixed to a fiberglass flagpole. Here at Quality Sign Designer, our Vertical Flags are similar to our Feather Flags with a few key differences:

  • They are entirely wind-reliant and do not remain unfurled like the Feather Flag
  • Vertical Flags are larger in size (13 ft or 17ft) than Feather Flags (7.5 ft or 11.5 ft)
  • Vertical Flags are rectangular in shape

Similar to the Feather Flag, our Vertical Flag includes a flagpole and ground stake, making it easy to move when needed. However, unlike the feather flag which remains open 24/7 regardless of wind, our vertical flag requires some wind to unfurl and flutter in the wind. If you have exterior signage needs and prefer the appearance of a flag waving in the wind, then a vertical may be the choice for you.

Why Choose a Vertical Flag?

Vertical flags are a unique way to garner the attention of others. Our Vertical Flags are tall! With options of 13 or 17 feet, these flags are able to catch more wind and are sure to draw the eye of anyone passing your location.

A unique 13 or 17-foot-tall Vertical Flag could be the difference between a person noticing you or continuing past your location. Vertical Flags are excellent to display in front of businesses or areas that you want to draw people to. Because Vertical Flags are so large, they offer more area to display graphics and lettering. Their large size combined with the eye-catching movements as the wind blows make Vertical Flags an excellent advertising tool.

Vertical Flags are also a suitable option for businesses that don’t get especially strong wind. Because they are narrower than traditional flags, there is less drag, allowing smaller gusts of wind to unfurl the flag material. If you like the eye-catching appeal of an advertising flag fluttering in the wind, but don’t receive heavy wind gusts, a Vertical Flag could be desirable for you.

custom vertical flags

Pros and Cons of Vertical Flags

There are many signage options available, so weighing the pros and cons of each is important before making a purchase. Vertical Flags are excellent advertising tools for the right organization. We wouldn’t recommend a product that wasn’t right for you, so let’s make sure a vertical flag is the best choice.


  • Large in size for maximum exposure
  • Considerable surface area for graphics and lettering
  • Eye-catching movements when wind blows
  • Portable with fiberglass ground stake


  • Wind-reliant
  • Smallest available size is 13 feet, which can be too big for some instances

If your organization receives even moderate amounts of wind, a Vertical Flag could be an excellent addition to your exterior advertising signage. The large area space on the flag itself, coupled with the height of these flags makes them a very useful type of signage. While Vertical Flags do unfurl from low amounts of wind, if your location doesn’t get much wind at all, or there are obstructions that block the wind, a Vertical Flag wouldn’t be the best choice. In a situation where wind is limited, a Feather Flag that doesn’t require wind to stay open is more suitable.


Standing at 13 or 17 feet tall, our vertical flags are unique and attractive in their shape and size. When these soaring flags catch the wind, it’s easy to notice them as well as the organizations behind them. Vertical flags are ideal as storefront marketing tools to attract visitors to your location.

What are some other types of flags?

Horizontal Flags
Swooper Flags
Feather Flags

Questions Answered in this Article

This article contains answers to the following questions:

What are vertical flags?
What characteristics classify a vertical flag from other types of flags?
Why choose a vertical flag?
What are some pros and cons of vertical flags?

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