While a simple sign may be one of the oldest forms of marketing, modern technology is creating a lot of new options for companies. Billboards, sidewalk signs, feather flags, and more have all been influenced by the digital tools designers have at their fingertips, and they are giving businesses the chance to get the production done right the first time.
Traditionally, the first step for creating an ad or a sign was to find a company who specializes in the type of marketing campaign you are planning to use. Usually you would meet with a conception artist to discuss ideas for your campaign, find out how long it will take, and how much it will cost to get started. A concept artist could help sketch pre-designs and come up with different possibilities for the campaign so the company could look at the proofs and decide which direction they would like to go.
After the initial ideas were sketched out, the artists and designers will go through all the steps to put the marketing signage into production. Now, though, companies have a range of tools at their fingertips so they can cut out a lot of these steps and create a lot of professional assets on their own.
When you use these tools, you can start generating digital images on your own that can easily be altered to match specific branding guidelines or highlight a new marketing message. Once the final draft is complete, it can be submitted and sent for production without requiring lots of meetings with designers and marketers who may not truly understand your needs.
The right digital apps allow you to create your design all on your own, no matter how much experience you have. And since many of them are available online, you don’t even have to buy or download the necessary programs. You have the opportunity to get things exactly how you want them online before printing or producing the physical assets.
Advantages of Software Solutions
Modern design programs offer a lot of great features for companies or individuals who are trying to create physical signage. For instance, adding and customizing your company’s logo has never been easier. You can use a set color code for your business and use color matching technology to make sure your branding stays the same on every sign.
Marketers can also take more chances and be more creative by using designs they wouldn’t normally be able to effectively make. For example, if a company wanted to make strips of diagonal colored strips of fabric for a flag or banner, it had to be sewn that way. With today’s apps and screen printing capabilities, these can be easily incorporated into the design and then just printed directly onto the material.
LCD screens – both large and small – are changing the way some marketers incorporate signage into their campaigns. Rather than just a regular billboard, there are now giant, bright screens on the road and smaller screens placed strategically around high-traffic buildings that can be easily changed and updated with new ads and information. Even if the ad is not moving, it can still be brighter, more easily seen, and tweaked when needed.
Creating your own digital concepts makes it easier to take advantage of these screens so you can quickly change your signs without incurring the costs for physical products. Once you’ve created your image, it can simply be sent directly to the display.
Using the Tools
The next time you sit down to create the images and designs for your signage, remember that you have a lot of different options. The advances in online technology have given you more freedom to express your ideas in a way that your audience will easily understand. Take the time you need to utilize these tools to develop the perfect advertisement for your company.