In regards to traditional advertising for small businesses, feather flag advertising can help draw attention to an event or business. Feather flags are not filled with feathers, they get their name from their feather like structure. They can range anywhere from 10 ft. tall to 20 ft. tall. Most businesses will either buy a 13 ft. tall flag, or a 17 ft. tall flag. These flags are not going away, businesses use them religiously to promote events and their products or services.
The History of Feather Flags
Feather Flags aren’t new to this world, these flags have been used as far back as the 1970’s. Although the term is unfamiliar to many and is not a common term like ‘custom banner’ or ‘yard sign’, the flags have been used by both large and small businesses to draw attention to events. With the significant growth of the internet in the 1990’s feather flags took off and are now used by small local retail shops. The internet helped with the expansion of feather flags because it made them more affordable. Flags became more affordable because the internet provided business owners the opportunity to order flags from national flag makers instead of high priced local flag makers. Design tools online are making the customization process simple and professional, which is enabling the growth as well.
Feather flags are considered a form of traditional advertising because they aren’t digital and they have been around for many years prior to the internet. This form of traditional marketing still works, it is still effective, and is worth a try.
The Purpose of Feather Flags
Like all forms of advertising there are the pros and cons of each form of advertising. Feather flags offer many pros because they’re affordable and they work very well when drawing attention to an event or place. These flags work very well when it comes to branding, big brands use them often because they recognize the success that comes from them. The flags are designed for logos, they’re not designed for communicating a long message, just like most forms of traditional advertising.
How to be Effective with Feather Flag Marketing
When it comes to promotional events, businesses that have a brick and mortar location can draw in a significant amount of outside traffic if they strategically use the flags. When ordering flags its important to understand that one is not enough. When many flags are out and dancing in the wind the attention naturally comes in. One flag can work, but to be really effective its all about having multiple flags visible.
Color Selection
Choosing the right color to represent your brand will help with the effectiveness of the marketing. Colors that are brighter reach a larger audience, however you don’t want to be too bright, it can kill the professionalism of your brand. Evaluating the color personality of your target audience should be considered when selecting colors. Blue is commonly used in ads because most people have shades of blue in their personality.
Location
Placing the flags in the right place is by far the most important and crucial part of any traditional campaign strategy. Not every retail business has the greatest location, however you don’t want to place the flags away from your location unless you are promoting a remote event. Flags should be where the most amount of traffic can visually see them. If your business is positioned next to a busy street, but the front of the business points towards a small street, it would be wise to place the flags on the side of the street with the most traffic.
Special Events
Businesses should not keep the flags out all year unless they notice an increase in visitors from the flags. Flags have a stronger effect when they are used for promoting special events. Events need them as well to signify to the public something special is going on. Most local community drivers are not passing the business for the first time, the flags will send strong signals to the local residents who have been by the business many times. The promotional event can be once a month, or once a year. Over time the flags will keep their effectiveness if they are used spontaneously. Using the flags spontaneously will also prevent the flag from warping in the sun.
Message
With one flag you only have so much space. A one flag strategy should focus mainly on the logo. With flags you don’t want to have more than two words on the flag. You want to keep it as simple as possible. If you’re buying many flags you can be more creative by adding a word to each flag and creating a sentence or message over a series of flags.
Other Names For Feather Flags
Feather flags with their rich history have all sorts of different names, here’s a list of all the various names:
- Advertising Flags
- Swooper Flags
- Flutter Flags
- Blade Flags
- Sail Flags
- Bow Flags
- Teardrop Flags
- Tall Flags
- Quill Flags
Each flag can be shaped different, not all of the flags mentioned above represent the feather flag.
In Conclusion
Flags can be great assets in your marketing campaign. They should not be ignored in any retail or restaurant business campaign. All of the big brands use them still to this day. They are affordable and they can be customized to fit your brands theme or message. People are not annoyed by this way of advertising, these flags will draw in more customers and sells if used strategically.
Questions Answered in this Article
This article contains answers to the following questions:
- What is a feather flag?
- Are feather flags effective for marketing a business?
- What are the different names for a feather flag?
- Do colors play a role in marketing to specific personalities?
- What is the history of feather flags?
- Do big brands use feather flags for advertising?
- What are affordable effective ways to advertise for a small retail business?