Throughout the year, trade shows are held to gather together individuals in the same field and provide networking opportunities. Though attending one can be expensive, the potential net return can be well worth the time. However, you will only realize that return if you put up a professional front and look like somebody who cares about their business. Given that, you want to make sure you have certain essential supplies before you arrive at the conference. By being prepared, you can make sure your trade show experience is not only fun, but lucrative.
The day is long, and you will spend much time on your feet and talking with prospective customers, exchanging contact details, and showcasing your products. Furthermore, somebody has to man the booth at all times, and this can make taking lunch breaks rather difficult. Bringing snacks along such as water or trail mix can help provide energy and quell growling stomachs over the course of the day. Just be careful what snacks you bring, as the last thing you want is to ruin a well-prepared display by getting crumbs all over it.
Pens, pads, markers, and in greater quantities than you think you’ll need. Pens are most useful to have in bulk as people have a tendency to walk away with them more often than you’d like. You also want to keep a notepad for note-taking in case you make a contact and need to note down important information for later reference. You should endeavor to fill your notepad with information before the end of the convention.
You should also consider bringing poster board and markers as well. This will allow you to create emergency signage in a pinch.
Portable Computers, Tablets, and Support Equipment
Support equipment in this context includes power cords, battery charges, and anything else you need to keep your computers and tablets going all day. Bring backups to keep you from doing without your digital equipment in the event of unexpected malfunctions. This equipment will be essential for keeping up to date with any developments that influence how you approach future conversations. Furthermore, if you have a digital product catalog featuring items or services you could not make room for in your booth, having computers allows you to show these items off. Just make sure you have internet access as well, whether from the trade show’s wireless or from a smartphone’s wireless hotspot feature.
In addition to computer equipment, you should also bring external storage devices. Notes you take on your laptop could be easily lost if the laptop is damaged, lost, or stolen. External backups mean even if you lose your computer equipment, you’ll always have a record of that information. While you probably already use cloud storage as a backup source, remember that trade show Internet service is not always reliable.
Pop-Up Wall Display
When you set up your booth, you want to make sure it stands out. You need a custom wall display that’ll make your company stand out amongst the rest. Remember that at a trade show, you have less than a second to capture the attention of people walking by. Put as much care and effort into your wall display as you do your company logo, your samples, and every other critical element of your trade show booth. With the right design and a professional display, you can draw the attention and have people stepping up to your booth eager to learn more about your product or service. You can find professionally printed trade show displays here.
Trade shows are an excellent opportunity to show off your business and demonstrate your enthusiasm for your product or service. While the purpose is strictly business, that does not mean you cannot have a little fun with it as well. Remember that this is an opportunity to make connections that will last a lifetime, not to mention a chance to see the country, or perhaps the world depending on your industry.