What childhood lessons can any business apply to its banner and sign designs that will have any impact? Turns out there are quite a few childhood lessons you can apply here. Children are amazing, resilient, surprisingly tough, and are generally creative.
They are always fiddling with stuff and learning new things in the process. Do they get hurt? Sometimes. However, does that stop them? Not at all. In this article, we will be considering the interconnectivity between childhood lessons and sign designs. We promise that you will be pleasantly surprised at what you’ll learn.
Creativity and Freedom of Spirit
Children have such creative freedom. Their joy and glee at discovering something new all the time and the means with which they go about it can be quite inspiring. This creativity is what you can bring to your signs.
You see, unlike ripping off your competition’s designs, you can do something unique and entirely different and get remarkable results in the process. All it requires is a little bit of creativity. Don’t adopt the same designs as your competition.
Yes, you can “borrow” a few ideas, but make it your goal to improve on them or use them to spark new ideas. We have seen this happen over and over. Companies and individuals will often submit designs we have seen dozens of times before. Unfortunately, this takes the wind out of the ad or awareness campaigns. Dare to be different. You have more to gain than you have to lose.
Out of the Box Thinking
Ever noticed how young children tend to think outside the box? The reality is that kids are not typically “boxed in” like most adults or taught to think in a certain way or along certain lines. How can you apply this to your sign and banner designs? It is simple. Think outside the box.
There are so many redundant and similar designs nowadays that once you spend some time looking at few hundred designs, you’ll notice a pattern among many of them. It is as if many banner designers are not even looking to switch things up. It is just replicating designs and moving a few elements around.
Everything is Simple
All successful designers know that the key to a successful sign and banner is not complex elements. It is keeping things simple. There is something sophisticated about simplicity in sign designs. This simplicity is what prevents your signs from looking like they are “trying too hard”.
Children are never afraid to make mistakes. If they stand up and fall the first time, they keep trying until they can comfortably stand up. If they fall while running, they cry a little and get back up without any complaints or any fuss.
Businesses can apply this same attribute to their banner and sign designs. If the first, second, or even third banner design did not perform as well as expected, it is not enough to quit. Instead, keep trying until you get the one that converts well for you. Interestingly, the amount you spend on banner designs and trying out different banners is nothing compared to how much revenue they can generate when you finally find the right one.
Past Achievements Don’t Mean Squat
Children typically never look back at anything they achieve. They simply keep moving forward. As a result, it is not often uncommon to find kids just moving on to other projects after completing one.
The lesson here is that your designs cannot be the same as the last one. Don’t look back to get more inspiration. Otherwise, chances are you will create a slightly different version of whatever designs you already have. Instead, strive for even better designs.