We welcome all of those designing their first banner. You might have seen over a thousand banners in your life but you have absolutely no idea on what size works for the project you plan on marketing for. No need to worry you’re not alone. This question is a frequently asked question and most answers for it aren’t the greatest. We’re going to do our best so you can walk away from your screen with the perfect understanding of how to figure out your banner size for your next big project.
Question 1 – Outdoor or Indoor?
Regardless if your banner is indoor or outdoor the equation doesn’t change. You have traffic that will walk by and see the banner, there’s a distance they will see it from on average, you no matter what want to make sure your average viewer will be able to see it with no problem at all.
Question 2 – What’s the Distance
As the person leading the banner project you have to decide how far away do you want people to be able to see your banner. This can be rather frustrating to figure out. If anything go to the spot on where you’re going to place your banner and do some estimating. Figure out what a hundred feet is and break it down.
The Equation = (Total Distance>100 ft)/5=Area Size of Banner
If you want your banner to be seen from 100 feet away, you’ll need to divide that by 5. Once you divide you’ll discover the best possible area size of the banner. A banner with the area size of 20 square ft. means your banner should at the very least be 5 ft. wide or tall, by 4 ft. wide or tall. To put this into perspective, look at professional baseball field, from home plate to first base it’s 90 square ft. Add 10ft onto that and you’re near the outfield grass. To see a banner at homeplate from the beginning of the outfield grass, that banner should be at the least a 5×4 banner, or 2×10, anything below that will be difficult to see.
The Billboard Example
Still don’t believe the equation? Think about this – a billboard that’s off of a big highway in a big city in the United States is usually 20×60, the amount of area on that billboard is 1,200 square ft. (remember area is length times width). If we work backwards in our equation, 1,200 multiplied by 5 will equal 6,000. From a billboard that big, you will be able to see it from 6,000 ft away. Now if people have really bad eyes they may not be able to see the text, it’s important with billboard or banner marketing of that size to keep it very simple and short with the text, and most large companies do.
If you’re indoor, unless it’s just in a hall, you usually don’t want to go below a 20 square foot banner.
Summary – Use Good Judgement
Every occasion is different with banner advertising, use good judgement, don’t just go off of an equation. In certain situations you might have to go a little bit bigger just to play it safe. If you use more words, realistically you’ll want to go bigger with your banner size. In situations where budget and available banner placement size if lower, you’ll want to just stick with the available placement size. The equation really is designed to give you an estimate. Get started on your next banner now!