Advertising has taken a lot of twists and turns over the years, but the end goal has always been the same, and that is to get a business noticed. While many people may think getting people’s attention has to be a complicated process, the best way is often the simplest.
A feather dancer flag is one of those simple and effective tools that businesses can use in multiple locations. This basic type of flag is named for its shape, and they have proven to be very effective because their design, cost, and adaptation to different needs. Whether you’re using them indoors or out, as part of a colorful display or as a single attention-grabber in front of the business, they have many advantages for modern marketing and advertising campaigns.
Flag Design and the Effective Use of Space
Not all flags are created equal. While many options may exist, feather flags are especially effective because they are so noticeable. With heights that vary between 10 and 20 feet, people can’t help but see them flying in the wind, especially when several are lined up right next to each other.
These flags may be thinner than others, but their height helps people notice your business whether they are walking or driving by. Their feather shape also means they can fit into tighter areas, and their designs are always displayed to passersby. It doesn’t require a gust of wind to open up the flag and show off the message.
Since these flags are angular in areas they can fit more words or symbols than other styles. Depending on their height, you may also have a larger surface area to print your message and catch people’s attention.
During the initial designing process, companies should look to keep any text elements nice and simple so people can read it quickly, with just a glance. Color schemes should be kept to your company colors so that you can also use this as a branding opportunity.
The shape and size of the flags are perfect for when you want to send several messages at once. Setting up a group of these around your event, table, or booth is another great way to catch the eye of everyone passing by. They can even be placed in order so people walking by see the message unfold.
Many small businesses include these flags in their advertising because they are inexpensive and easily fit into smaller budgets. They also potentially have a much higher rate of return than other forms of signage when they are used in the right situations. They are also cost effective because they can be used repeatedly or for extended periods, so you don’t have to keep buying new marketing assets.
A feather dancer flag is an extremely versatile option. Small businesses frequent trade shows, conventions, and outdoor events in order to get new customers. However, getting different signs for each event can get very expensive, and often the returns are hardly worth the cost.
When a lot of business owners hold an event, they will simply get a big sign and either post it on a wall or across their table. However, the versatility of these flags means they can be displayed outdoors or placed on either side of a booth or table at a major indoor event.
These flags are also a great choice because signs that are stuck to a wall or fence are only visible from one side, while flags can be seen from just about any direction and at greater distances.
All Things Considered
Display advertising is one of the best ways that small businesses can get the attention of a crowd. While marketing can be very expensive and complicated, it is important that you include the most direct, and the easiest way to express your corporate message. Feather dancer flags fit that description and can be very beneficial to the success and growth of your business.