One of the most potent advertising media that small businesses can use is banners and signs. Most business owners and organizations typically underestimate how banners and signs can hugely impact their business’ revenue.
Admittedly, it shouldn’t be the core of your advertising, but it can be effective as a complementary advertising medium that will help reinforce your brand in people’s minds and divert foot traffic into your store, business or event. Here are 5 ways signs and banners can boost your business:
Attract Foot Traffic
Banners and signs are very powerful tools for bringing in some foot traffic to whatever it is you’re doing. For instance, if you are having an open house event, nothing works more effectively for getting people who didn’t plant to attend to come in and check out the house. If you’re having a conference or seminar, banners and signs can actually help get a few more people in the door.
Excellent for Driving Sales
If you want to increase your sales volume and generate significant revenue, the use of signs and banners can help contribute to your bottom line. If you’ve spent tens of thousands of dollars on radio and TV ads or even online ads and placements to no avail, the proper usage of signs and banners could be the missing piece to the puzzle.
This is possible because when people come visiting your business, the only way they’ll be able to tell the difference between yours and all the other businesses in the same building is via your signs and banners.
Useful in Trade Shows and Conventions
Trade shows and conventions are excellent places where businesses can showcase their wares and services, get more prospects and clients and generally expand their businesses.
And to do this, all businesses need both signs and banners to point their potential prospects to their booths on the fairgrounds. The trick to getting even more people to stop at your stand, is to have captivating banners. Do this and you should experience a surge in trade show success.
Apart from billboards, TV and radio ads, banner are the next best thing when it comes to effective brand building and visibility. Put out enough banners and signs and people will automatically start recognizing your business.
As you probably know, it takes between 7 and 20 exposures to the same ad message before people can actually start taking your business seriously enough to want to patronize you. This is why your banners have to be out there. In fact, what we recommend for maximum exposure is what we call the “deluge effect”.
Essentially, you’ll create and strategically place at least 10 big banners within a 2-5 mile range so they keep seeing the banners. Think of the many banners as having a reminder/reinforcement potential. This will increase their impact and further embed your business in people’s minds subconsciously.
Can Work as a Temporary Sign
If you’re looking to create a permanent sign for your business, but don’t have that ready yet, use some banners to that effect –just until the permanent sign is ready. You don’t want to lose business just because you don’t have a permanent sign.
Effective for Clearance Sales and Special Offers
It’s the festive season when all businesses want to unload their stock and close their businesses with profits for the year. one of the best ways to do this is through the use of clearance sales and special offers. You can and should create multiple banners specifically outlining your special offers and clearance sales. Do this plus offer some juicy deals and who know, you could actually clear out all your products and sell out all your services for the year.