As a business owner, one of the most critical mistakes that you can make is leaving behind traditional marketing altogether in your quest to get on the digital marketing bandwagon. In today’s technical world, digital marketing is a key part of reaching your target- but that does not mean that you should avoid traditional marketing completely. To do what is best for your business, you should understand the importance of both types of marketing, and how to effectively use newer digital marketing techniques to enhance traditional marketing.
Customer Relationship Management Software
One of the biggest reasons that business owners forego traditional marketing in favor of digital marketing is because there is no reason to track and measure the results of traditional marketing. By incorporating customer relationship management (CRM) software, however, you can measure your leads created by traditional marketing. You can do this by documenting when someone calls in from seeing a billboard or another traditional advertisement, tracking your spending for traditional marketing campaigns, and also consider the amount of revenue that may be made from these new leads. CRM software manages your traditional and digital marketing methods- all in one convenient location.
Create Customized Landing Pages for Ad Locations
Another way that you can incorporate digital and traditional marketing types is by creating a customized landing page for each of your traditional marketing sources. This means that you have a page customized for billboards, print ads, radio ads, and more. If creating a custom page for each source seems like it would be difficult, create a Call-to-Action page instead. Upon loading your business’ webpage, the customer will be prompted with a survey that inquires how they heard about the business. This creates a trackable, hassle-free way to consider how effective your marketing strategies are.
Use Coupon Codes
Everyone likes to know they are getting a deal and the customers visiting your website are no different. An interesting way to incorporate digital marketing and traditional marketing is to provide coupon codes on each of your different applications. Even if it is the same deal (for example, offering 15% off or free shipping on new customer transactions), use a different coupon code for each marketing method. Not only is offering a discount or deal of some type a great way to drum up new business and customer leads, it gives you the opportunity to track how successful your traditional marketing methods are against your digital marketing methods.
Follow Up Traditional Marketing Campaigns with Digital Marketing Methods
Another great strategy is to come up with a way to incorporate traditional and digital marketing methods into the same customer lead. For example, a customer may come into your business after hearing an ad on the radio. Once they are interested, you can give them the option of visiting your website to see more information of your services, or you can collect customer email addresses. This can be useful because you can use their purchases to help create a custom email marketing campaign, to encourage repeat business. Doing this can really improve your chances of repeat customers.
When it comes to your customers, only you really know which marketing methods will be most effective. While your target market group should be a huge part of your decision when it comes to whether you prefer using traditional or digital marketing, you should still try to incorporate both strategies into your business. Even if you do not think incorporating digital marketing into your traditional marketing methods will make a significant difference, they can help you track and measure how effective traditional methods are. Regardless of the decision you make, be sure that it is the one that will generate the most customer leads for your company.