These days, there’s a lot of hype surrounding digital ads and promoting your business on the internet, while traditional advertising media like print ads, TV and radio ads have taken the back seat.
In fact, some proponents of digital media ads are going as far as saying that print is dead. How wrong they are! While digital media is capable of producing excellent results, it does not mean that print ads are not still just as good.
For savvy small business owners, now is the best time to take advantage of print ads. Here’s why:
Considerable Return on Investments
Recent studies have shown that print ads are capable of generating as much as $13 on every $1 spent. The more interesting fact? This incredible result was consistent across all industries.
So, it does not matter what industry you are in, print ads can still deliver excellent returns on your investment. So, if you are looking to generate significant revenue and boost your profits, then print ads should be a part of your marketing kit, considering the new developments in printing technology.
Lowest Cost Per Impression
All businesses, whether small, medium or large need decent cost per impression (CPI). The lower the cost, the better.
Print ads routinely offer the lowest cost per impression in the advertising industry at $0.002, followed by digital media. This is why print ads should be every small business’s favorite marketing medium.
Print is More than Just Paper
Many of those who talk about print ads being dead often refer only to newspapers. However, you know where else print ads can be used?
Clothing materials, promotional materials, caps, magnets, coasters, key chains, pens, mugs, banners, signs, flyers, posters, billboards and so on.
Moreover, these promotional materials are known for their effectiveness in getting the message across and promoting business brands. In fact, studies have shown that because people think of these print ads as gifts, they tend to value them more and feel “indebted” to those who gave it to them.
It is one of the reasons most people easily remember the names of businesses or companies that gave them promotional materials.
Print is Even More Effective Now
You see, because everyone is bailing now and jumping on the digital media ship, small business owners can now get premium spots and prices at affordable rates. This is even more powerful given the evolving printing technologies.
With modern printing, it is easier for your ads to stand out, and your business generates a lot more revenue from the circulation of the print ad materials.
Effective for Building your Brand Offline
Yes, you want to build your brand online. However, of equal importance is building your brand’s reputation offline. This is why print ads are still relevant and considered highly valuable.
There’s no better alternative to promotional materials, banners, signs, billboards, flyers, and posters. People still want, look out for and accept these. They are very effective for building your brand’s reputation.
Complements Digital Marketing Effectively
Smart businessmen often never completely abandon traditional advertising methods that were and are still effective. So, instead of completely abandoning your offline marketing efforts, here’s an idea: use print ads to complement your online marketing efforts.
In fact, as far as we are concerned, this is the perfect combination for your business. An offline ad medium combined with an online medium further entrenches your brand in the minds of people as well as increases your company’s revenue and profits.
It is never a smart move to jettison proven business marketing strategies. Direct mail marketing materials still have high conversion rates, so why ignore an established source of income?
Take advantage of print ads and consult with experts in delivering quality banners and signs; then go make a killing from those materials.