Since the 1970’s, advertising has grown considerably. The average person was exposed to roughly 500 ads a day back then and the number has risen at least 10 times since. “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement,” Jay Walker-Smith, President of the Marketing Firm Yankelovich, said. With these numbers rising each day, what exactly is the value of good signage?
Designers seem to be taking off creatively from all corners of the World Wide Web. One of the main reasons behind this outburst of creative energy is the rise of online Do-It-Yourself (DIY) design tools. Thanks to the technology of open-source content, many consumers have wanted the power of design put back into their own hands. Whether it is the design of a home or even the simplest of t-shirt designs, there are many websites now dedicated to encouraging consumers to do it themselves.
Whenever you hold an event, one thing you must think about is whether or not your guests are going to be able to find the location. However, when these events are held at a home, they may be even harder to find. There are many in-home events that are thrown for various reasons, such as baby or wedding showers, garage sales, open houses or any other type of party or event. No matter what the reason is, you are making the effort and at the very least, hoping to have people show up to it.
There are many people who must wonder how effective the signs and banners are that are placed through the cities. A professor of political science at Fordham University named Costas Panagopoulos ran for the Massachusetts state legislature. Through this process he learned just how big of a strategy it is with politicians, but also wondered if that time and resources could not be used elsewhere more effectively. He decided to try out an experiment to see if there was any effect at all.
Trade shows can be a very important way to get new business and help get your name out in the world. Companies who discount the effectiveness of going to a trade show are often those same companies that aren’t going to try very hard or just didn’t understand the best ways to get business at these venues. Trade shows have a lot of rules that are both unwritten and written when it comes to how you should attract customers with your set-up, including banner usage. Here are some of the design rules, facts and questions that are common when heading to one of these events.
There are many different reasons that people use banners, but many businesses are finding new and creative ways to use those banners with their advertising. In this post, we’re going to be looking at a variety of different ideas companies have used with their banners and advertising.