Since the 1970’s, advertising has grown considerably. The average person was exposed to roughly 500 ads a day back then and the number has risen at least 10 times since. “It seems like the goal of most marketers and advertisers nowadays is to cover every blank space with some kind of brand logo or a promotion or an advertisement,” Jay Walker-Smith, President of the Marketing Firm Yankelovich, said. With these numbers rising each day, what exactly is the value of good signage?
When you’re planning an event, one of the best ways to attract attention is through the use of banners and signs. However, in order for you to catch the eye of your customer, you have to be able to create something that is… wait for it… eye catching. If you haven’t received your degree in design yet, no worries. Here is a quick rundown of some of the best practices for the beginning banner designer.
Trade shows can be a very important way to get new business and help get your name out in the world. Companies who discount the effectiveness of going to a trade show are often those same companies that aren’t going to try very hard or just didn’t understand the best ways to get business at these venues. Trade shows have a lot of rules that are both unwritten and written when it comes to how you should attract customers with your set-up, including banner usage. Here are some of the design rules, facts and questions that are common when heading to one of these events.