Let’s face it: there are some billboards that you simply cannot get out of your head. Day after day, you are bombarded with tons of advertising information, but there are only a few that you will remember and far fewer that you will act on. Here’s the science behind effective outdoor advertising.
These days, there’s a lot of hype surrounding digital ads and promoting your business on the internet, while traditional advertising media like print ads, TV and radio ads have taken the back seat. In fact, some proponents of digital media ads are going as far as saying that print is dead. How wrong they are!