Sometimes, figuring out the best marketing blogs to follow or learn from can be quite difficult. When you’re running a small business, chances are you’ll be wearing many hats. This means that your time is very limited and you cannot afford to waste time reading fluff blogs when you would rather read blogs with more actionable techniques that you can apply to your business immediately.
Below is a list of blogs that cuts across multiple marketing areas. With this list, you can easily pick a topic and learn everything you can from them. Ready? Let’s roll.
Kissmetrics and Conversion XL
If you do any sort of marketing, these two conversion rate optimization blogs are a must-read.
You’ll find actionable steps, conversion rate studies, live examples of successful campaigns and everything you need to learn and know about creating high converting landing pages on websites, videos, emails and autoresponder series, direct mail copy, posters, flyers, website copy, signs and banner, and even images.
Seth Godin’s Blog
If you do any sort of emailing, preselling, audience engagement or tribe building –by the way, you should if you haven’t already started- Seth Godin’s blog is a must-read. Known as the king of permission marketing, Seth’s blog is filled with insights, tips, strategies and techniques delivered through wit. Call him weird, eccentric, geeky… it doesn’t matter. His insights will add to your bottom line.
Marketing Sherpa Blog
Marketing Sherpa is often referred to as the marketer’s marketing bible. That’s how fantastic the content there is. With a slew of information on everything from email marketing to Google Analytics tracking and best practices, this is one authority blog that you should bookmark and read every day. You’ll find case studies, examples of successful marketing campaigns and strategies, actionable marketing techniques that you can apply to your business every day to succeed.
Small Town Marketing Blog
If you need down to earth, practical and cost saving marketing advice, the Small Town Marketing blog provides that. Written by Tom Egelhoff, the advice and tips often published in his daily blog posts are straight to the point, insightful and guaranteed to help you save some costs –something ever small business owner needs- whilst still allowing you to deploy effective marketing techniques.
Do you know what the best thing about Hubspot is? It’s their ability to help the small guy position himself as an authority and get prospects and leads pouring in without the need to spend a small fortune on advertising and marketing.
Known as the leading authority on inbound marketing, the blog is a resource of incredible marketing advice that all small businesses can quickly apply to their business. This is a must-read if you’re on a budget and looking to get more clients and customers.
Pay per click ads are capable generating near instant results. The thing is it can be expensive and many small businesses often find it difficult to break even on their ad spends. This is where PPC Hero comes in. The blog offers insightful information on how you can optimize your PPC campaigns for maximum ROI, high CTR and lower CPCs. If you want information on current and effective PPC strategies, this is the blog to read.
The sister site of Search Engine Land, this blog boasts of excellent general marketing advice from experts as well as the latest news and happenings in the marketing field. As far as we’re concerned, you may not get downright actionable strategies, but it’s a great place to get some marketing ideas that you can test on your business.