A business’s sign says a lot about the company. There is the name of the business, of course, but it also can portray your products, services, and style to anyone who reads it. There are many tips and tricks to designing the perfect sign for your business, but if you don’t know the basic rules, you won’t be able to get the most out of every sign.
Leave an Impression
The first thing anyone walking past your business is going to notice is your sign. This means it needs to make the very best first impression it can in order to grab their interest and give them a reason to go inside. No one is going to want to find out more about your company if they think you are boring, or even if they just don’t notice you at all.
There are plenty of people who believe that this means you need to put all of your information on the sign in order to show potential customers what you can do, but the opposite is actually true. If you put too much information on the sign, people are going to skip over it because it a little overwhelming. Instead, entice them so that they want to look you up on the internet or come in your doors to find out more. This is all done through settings, fonts, and colors.
There are two different kinds of settings that you should consider with your sign. The first is where it is set on your business and the second is how the words are placed on the sign.
The placement of a sign on your building can make all the difference between people seeing it or it remaining out of the field of view. This can mean the sign is either too high or too low, so it is best to shoot for eye level where all the colors and designs can catch the eyes of people walking by.
The placement of words (or other design elements) on a sign is often referred to as using white space. This is the area where there is no text or graphics on the surface of the sign. This is important because it can help the things you do put on the sign to pop out more. Keep in mind the following tips:
• 30-40% of the sign’s face area should be left as white space for optimal readability.
• If using a border, keep the width and distance from the edge in proportion to the size of the sign. Remember it is decoration and is easy to overdo.
• Keep lettering away from the edge of the sign or a border. This sets the name and message front and center.
Fonts & Sizing
Fonts can show a lot of personality, but you need to show some restraint. It is very important that people can read your sign. If there is too much cursive, or the letters are too abstract, people are going to have to strain to read your sign, meaning they most likely will just not read it at all.
The same advice goes for font size. Your letters should be big enough to read when walking by and especially when driving by. Even if a customer is trying to find your business, they need to be able to see it easily at a glance.
The two most important aspects of choosing colors are how noticeable they are and how much they contrast they have. Bright or rich colors will catch the eye, but it is important that you stick with your brand colors so you are always recognizable to new and current customers. Try using the brightest of colors in your set brand tones to really set your sign apart from the rest of the world.
If you feel frustrated because you don’t have bright colors available in your brand palette, or you just don’t want to use them, you can optimize the text through contrast. The best example of contrast is black against white or vice versa. This makes everything on the sign easier to see and more noticeable. These are all the most important aspects of a sign anyway, so try your best to use a lot of contrast.
The only warning when it comes to choosing colors is to be sure that they are not too light or the contrast too small. Yellow against white is hard to read because it is too light. Pink against red is not going to be enough contrast to be noticeable. The opposite side of this is true too – don’t use navy against black. Instead, try using a dark and a light color to stand out.
Take the Time
Designing your sign is an important part of your business. Instead of just brushing it off or doing it half-heartedly, spend the time it takes to create a sign you are proud of. There are so many things to take into account in your design, but all the tips point to one main point – make sure it is easy to understand. Keep that in mind and you can create a great sign.