Every graphic artist needs inspiration. At Quality Sign Designer, 'Quality' is our first name! Here's a collection of some of our best graphic design ideas to help you succeed in advertising your business. Our custom banners, yard signs, flag banners and trade show displays are easy to design online. Need help with your order? Looking for concierge design service? Call 1-800-897-6083.
Your signs are pretty much going to be the first things that customers will see on your store. Therefore, we do not exaggerate when we say that what your signs say about you as a business will probably make or break their decision to visit. Indeed, the designs you are putting on your signs could very well tell your customers all they need to know before they even set one foot beyond your store’s main entrance.
Not getting the perfect colors in print is an all-too-common mistake that many graphic designers and artists make. After painstakingly creating their designs, logos or graphics on cutting edge computers, they often notice that the end result, namely the final print, doesn’t exactly look like the computer version.
The color wheel is an essential part of anything relating to graphics, design, and colors. Although coloring is easy to do, it is very hard to do well. The very act of coloring is in itself very enjoyable, a fact learnt early on in kindergarten with finger painting and crayons. However, there’s a huge difference between painting a pre-drawn picture of a hippo with Crayola to utilizing colors effectively in a professional design project. How colors relate to each other in design, how they are supposed to be used, and even what shade of color is most appropriate can all be determined through proper study and use of the color wheel.
By their very nature, signs, banners and other such marketing aids are intended to communicate messages to people on the street quickly, simply and effectively. Used effectively, they can be a great way to send messages to potential customers with very little expense and effort. Of course, effective use comes with understanding how symbols and visual messages are sent.
Both signs and banners are very critical tools that form the core of effective communication. That is why much due diligence is needed in the design of these two valuable communication tools. The design should make the content pass along the intended message without any ambiguity or hindrance to understanding. The objective should be to create vivid, welcoming and appealing signs and banners that will resonate with the targeted audience. This may be a challenge, but not anymore if you adopt these best practices in your designs:
Have you ever noticed how different colors can affect your mood? Artists are probably among the first people to leverage the way colors can impact emotions, and Pablo Picasso even said, “Colors, like features, follow the changes of the emotions.” If you think about it, we also use these terms in everyday speech to express emotions. Phrases such as “I’m green with envy” or “I’m seeing red” spring to mind.
A business’s sign says a lot about the company. There is the name of the business, of course, but it also can portray your products, services, and style to anyone who reads it. There are many tips and tricks to designing the perfect sign for your business, but if you don’t know the basic rules, you won’t be able to get the most out of every sign.
Banners are alive and thriving more than ever before. Local businesses and organizations still use them frequently to drive in more business to their locations. Large corporations and major brands are buying them everyday. As much as the public is addicted to their digital devices, traditional display banners are still needed when people are walking and driving in their cars around town. Many have speculated that banners are near their end, but honestly the industry keeps growing. It keeps growing because traditional outdoor banner advertising works and is still effective enough to produce a return on investment.
Banner marketing and billboard marketing are related, the principles used for one can be applied to the other. Lithography literally gave birth to both. Both are connected. Billboard marketing is as traditional as it gets. Over the years billboard marketers have learned many valuable marketing principles that have kept this form of marketing moving forward into the digital age. If you’re designing a banner it would be wise to pay attention to these principles, especially if you’re a business – your next banner can bring stronger returns.